I begin with an in-depth conversation with the client to understand more the brand, what stage they are in and what their goals and aspirations are. During the meeting, we explore what they already have, their existing identity or lack of it and what they would like to accomplish.

This lays the foundation of the entire project, helping define the visual direction, the tone as well as sets key values for the design to follow. For the first meeting it's also important to have key open questions for the client; they will help him better explain the product and the brand and it helps better understand his audience as well as his goals.